Sleep deprivation can leave even the most confident parents feeling exhausted, overwhelmed, and unsure of what to try next. Through Goodnight Sweet Baby, certified sleep consultant and mother of three Alyssa Tortorella helps families find a path back to restful nights with compassion and individualized support. Rather than relying on a one-size-fits-all method, Goodnight Sweet Baby takes a holistic approach, creating customized sleep plans that honor each child’s temperament, a family’s parenting philosophy, and the realities of everyday life.
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Goodnight Sweet Baby
Hello, Alyssa! Please tell us about your business.
Goodnight Sweet Baby is my passion project. My name is Alyssa Tortorella, mom to 3 and sleep enthusiast. Goodnight Sweet Baby where I help moms get their sleep back and also know the guilt that comes along with it so I find a way to get your baby sleeping while making sure you feel comfortable during the entire process. Each child is unique and there is no one size fits all approach. At Goodnight Sweet Baby, I take a very holistic approach to sleep training. I look at the entire 24 hours and customize a sleep plan that is entirely unique to your child. The plan is in depth and encompasses your child, your parenting philosophy, your challenges and then an approach to getting your child to sleep in a way that fits your lifestyle. I tailor your child’s schedule based on their needs and what works best for your family and make sure we reach our goals and everyone is sleeping again.
What are the most common sleep challenges families come to you with?
There are many sleep challenges that families come to me with and it usually is age dependent. When I am working with young babies (4 months-1 year), I find that many parents say that their baby used to sleep great but then at around 4 months, they would not sleep for more than 30-40 minuets at a time and they can’t get them back to sleep no matter what they try. They also say they will only sleep if they are rocked, fed, or held to sleep. For toddlers, (age 1 and older), they need a parent to rock them to sleep or be there with them as they fall asleep and then if the parent sneaks out and the child wakes overnight, they call out for them and will not fall back asleep without the parents support and will be up for hours no matter what they do. These are all very common challenges that I have helped countless moms overcome.
What is one piece of sleep advice you wish every expecting parent knew before their baby arrives?
As a new mom it is our instinct to cuddle and hold that baby and I totally agree! These newborns need our comfort, it is what they need and what our mama hearts need. The 4th trimester is such an amazing bonding experience that you will never get back, so I encourage all new moms to do what they feel right doing and holding that baby to sleep is magical. For moms that are looking to establish healthy sleep habits from early on (before 4 months), what I will add is that if you can and want to, try putting baby down for one nap a day and at bedtime and support them with physical and verbal support as needed. Also, it is super helpful to establish a flexible and doable routine. Meaning do the same routine every night in the same exact order. Even though they are newborns, it will be helpful for you and for your baby when they get a bit older and can recognize routines.
At what age should parents consider working with a sleep consultant?
I think the most magical age to work with a sleep consultant is whenever you are ready to get sleeping again! Each child and situation is different but all babies can sleep and I have had success with every baby and toddler I have worked with. But one of the most important things I stress with families I work with is consistency! If you are committed and can be consistent and you’re ready to sleep and for your child to sleep, we will be successful.
What are some common myths about infant and toddler sleep that you would like to debunk?
There are so many awful things out there about sleep training and it has such a negative connotation to it. I think a lot of families believe sleep training is only cry it out, which it is not. I actually do not encourage cry it out at all and never coach my families through cry it out. Cry it out (CIO) is saying goodnight to your child and closing the door and not going back in until the morning. I absolutely could NEVER do that with my own children so why would I tell families to do that? There are so many methods out there to get your child to sleep, from very gentle approaches where you are super hands on and in the room and responsive to more hands off approaches where you are more out the door but still watching and responsive as needed.
What does a typical consultation look like, and what kind of support do families receive during the process?
A typical consultation with me is a 2 week 1:1 virtual coaching experience. Once families decide to work together, I send out an in depth questionnaire where I get a very thorough idea of what exactly is going on. From feedings, to wakings, to naptime, to who is watching the child, how are they getting to sleep for naps, for bedtime, how are you responding when they do wake and everything in between. Once I get that back, I write a very detailed and customized sleep plan specific for you and your family. We review the plan together and then we start implementing the plan that night. During our time together, you get unlimited text support from 8 am EST to bedtime. We will be in contact for bedtime and nap times and if questions arise during the day for those 2 weeks we are working together.
Do you work with newborns, infants, toddlers, or children of all ages?
I work with babies 4 months to 5 years old! Baby sleep is soooo different from toddler and preschool sleep, so strategies change with every age I work with. Even babies from 4 months to 1 year old, each month they are changing so rapidly and so do their sleep requirements and even the strategies I use to get them to sleep are quite different from one another in that first year.
What services do you offer, what is the typical investment for families who work with you, and do you offer virtual consultations?
I offer a 2 week sleep consultation which is $700. This support is 1:1 virtual coaching where you receive real time support for naps and bedtime all through text. I have voice memoed with families and if needed we jump on a call to explain things a bit more than a text can offer. You will literally have me at the tip of your fingers where we troubleshoot in real time to make sure your little one is sleeping and we are doing so in a way that we are reaching our goals. I ask for videos of what is going on so I get a better idea of your child’s cry and what you are experiencing so I can make sure I am coaching you effectively.
How long does it typically take families to see improvements in their child’s sleep?
I typically see improvement within the first few days of working together. I have had some moms see results the first night where their child did not wake once in that first night. That clearly is not always the case but most often, within a few nights, we typically see major improvement from when we first start working together. No matter what, I always see the case through to make sure we reach our goals.
Is there anything else you would like expecting or new parents to know about healthy sleep habits?
Healthy sleep habits can begin at anytime. There is no instance where it is too late and your child won’t or can’t sleep. All children can sleep we just have to find a way that works best for your family!
Goodnight Sweet Baby – Gentle Sleep Support for Babies and Toddlers
website – www.goodnightsweetbaby.com
Instagram – @goodnightsweetbaby
Best way for families to contact Alyssa – sweetbabyconsulting@gmail.com
If you’re struggling with sleepless nights, know that you are not alone. Goodnight Sweet Baby reminds parents that gentle, responsive sleep support is possible and that every child deserves an approach tailored to their unique needs. As a newborn photographer behind Victoria Vasilyeva Photography, I know how quickly these early days pass. The exhaustion is real, but so is the beauty. While you’re finding your rhythm and learning what works best for your family, don’t forget to slow down and preserve these fleeting moments. Tiny fingers. Sleepy stretches. The way your baby fits perfectly in your arms. They won’t stay this little forever.
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